Audit Bureau of Circulation of South Africa

The ABC is a non-profit company registered in terms of Section 8 of the Companies’ Act, based on a bi-partite agreement between advertiser and advertising agencies and media owners.

The primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.